Use discover links to share content in Urban Archive

Discover links (DL) are an easy way to connect users to your organization’s content in Urban Archive. You can think of them as basic hyperlinks that bypass all “usual” app steps and that take users directly to what you want them to see.

Why are they important?

Discover links drive engagement. We recommend using them as basic text/image hyperlinks in any email, newsletter, or social media post that promotes Urban Archive related content. 

 

Types of discover links

Discover links are easy to use and can be applied in various ways. But here, we’ll focus on the two most common formats: 

  1. Organizational DLs

  2. Content DLs

How they work

Organizational DLs work as hyperlinks that direct users to your anchor page in the app. Your anchor page is essentially is a page that indexes all of your organization’s info and content in the app.  Here’s an example < https://discover.urbanarchive.org/organizations/UA > We recommend you use organizational DLs when promoting our general partnership or on your website where it might say, “we have a mobile app!”

In the same way that organizational DLs bring users to anchor pages in UA, content DLs take users to specific content pages in the app. This content could include:

  • City Stories

  • Images

  • Audio guides

How do they look in action?

Discover links typically look like this < https://discover.urbanarchive.org > and are followed by a unique url slug. To see how they work in action, tap the screenshot below from your desktop or iPhone.

Where to find DLs

Though all organizational DLs follow a typical format, the best way to find yours is simply by requesting it. 

On the other hand, it’s easy to find Content DLs in the Urban Archive CMS. Just copy the “share” link that appears in red at the bottom of the page in the CMS. These links will appear on pages where images, stories, and audio guide are live in the app.

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Happy sharing!

Ben Smythdiscover links