CASE STUDY

Museum of the City of New York

Organization Size: Large

 
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The Museum of the City of New York fosters understanding of the distinctive nature of urban life in the world’s most influential metropolis. It engages visitors by celebrating, documenting, and interpreting the city’s past, present, and future.

As one of Urban Archive’s founding partners, their goal was to expand their digital presence by engaging with new audiences across the city.

Their goals on the platform:

  • InCREASE ACCESS TO DIGITAL COLLECTIONS

  • UTILIZE AUDIO GUIDE INTEGRATION

  • CURATE CONTENT TO SUPPORT ONGOING PROGRAMMING

  • EDUCATE VISITORS ABOUT THE History OF THE CITY

 

TOOLS THEY’RE USING

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The Apps (iOS and Web)

The marketing and curatorial teams work together to unearth new narratives in their collections, creating curated content that supports programming.

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LinkNYC Integration

The Museum publishes historical imagery to thousands of LinkNYC kiosks with our easy-to-use dashboard, giving New Yorkers a new perspective on local history.

 

PLATFORM IMPACT (2020)

ANNUAL Views on Urban Archive

362,958

ANNUAL Link NYC Impressions

403,515,872